Some of things we've been up-to
This weekend Robert Dyas launched their new look 3,000 square foot store in Maidenhead featuring Voodoo's kiosk service.
Dubbed "browse and buy" by Robert Dyas, customers have been eager reserve and buy items instore from the online catalogue, that offers a broader range than the in-store collection.
Specially designed to combine the ease of browsing the in-store and extended product ranges, the Voodoo kiosk facility encourages customers that visit the store to consider the retailer for items which otherwise would only be considered online.
"The kiosk takes sales for items not in stock in the store, supports store staff in busy periods, and also encourages customers to consider Robert Dyas when next browsing online", said Voodoo's Chief Executive James Puddicombe.
Robert Dyas Chief Executive Steven Round announced, "The service has paid for itself within the first week of operation".
Having operated since 1850, and having placed their online business with Voodoo in 2006, Pullingers Art Shop have chosen to retain Voodoo to deliver a major online retail project to expand their product range and to manage a major marketing campaign to expand their online sales of art materials.
The launch of their new look website in July 2009 at www.pullingers.com is the first part of the three year plan involving marketing services and retail consultancy being provided by Voodoo's expert online retail team in partnership with Beyond agency's retail consultants.
Voodoo and Beyond are confident of Pullingers.com becoming as trusted and well known as Pullingers is currently with customers in their high street outlets.
Having demonstrated leading-edge site functionality and developed an intra-company rapport, Robert Dyas selected Voodoo to extend their online presence with a re-launch primary website - www.robertdyas.co.uk
The new site extends the benefits of the www.reallyusefulstore.co.uk site and provides a range of leading facilities including:
Robert Dyas choose Voodoo
This familiar High Street name, synonymous with homeware and hardware, and known for high quality service have selected Voodoo to build and host their new online outlet, “The Really Useful Store”, which has now just launched.
Robert Dyas are a heritage brand, founded in 1872 and now comprising 105 stores in the UK. We are delighted that Robert Dyas chose us and look forward to helping greatly increase their business.
Robert Dyas’s need was to quickly create a flexible and sophisticated second online store to sell its top products more effectively.
As well as all the cutting-edge tools available from the Voodoo e-commerce platform, the new site brings the ability to keep the online promotions and design refreshed by making instant changes; moreover, the inherent customer relationship management tools allow for regular segmented messages, maximising revenue from existing customers without the overhead of additional online marketing.
Jonathan Wilson, Home Shopping Manager at Robert Dyas says, "Robert Dyas are excited to be using Voodoo for The Really Useful Store website, a Microsite featuring our top selling seasonal offers. We selected Voodoo because of the flexibility of their platform, the speed and ease with which the website can be changed, and the cutting-edge built-in marketing tools which we believe will aid us greatly in significantly increasing online sales from our second e-commerce site."
Sales are going so well and the site is so easy to add products to that Robert Dyas have already 1,600+ product lines offered on the site.
Chappell of Bond Street Launch with Voodoo
Voodoo are pleased to announce that premier specialist music store Chappell of Bond street have launched a fully integrated ecommerce system built and hosted on the Voodoo platform.Established in 1811, long before the digital revolution, Chappell of Bond street served the needs of such illustrious clients as Beethoven, Richard Strauss and Charles Dickens. The company has long prided themselves, on providing this same standard of excellence to the Virtuoso of today, as well as the seasoned Session Player and enthusiastic Amateur.
And now Chappell’s are taking nearly two hundred years of music retail experience into the digital age by launching there service online.
From the new system, patrons are able to order sheet music from the Chappell enormous archives and have it delivered to their door, buy instruments and seek advice from an online customer service team all trained in the specialist service Chappell provides.
Heals.co.uk assign Voodoo communications as retainer agency for online marketing
Heal’s, the famous furniture and homeware store, has appointed Voodoo to manage their online marketing account.
Voodoo has been retained to provide Heals.co.uk with the complete marketing mix for its online business which it has seen grow considerably over the past 6 months, to promote Heal's to maximum effect online.
Heal's Head of E-commerce, Peter Nicholls, says, "Promotion of Heal's via the Internet and the sale of its products online is seen as an essential channel to the future growth of the company. Voodoo have a proven track record in effective e-marketing that ensures good return on investment and performs well within budget. Heal's is looking forward to working with Voodoo and the expansion of its online campaign."
Headquartered in Tottenham Court Road, Heal’s (www.heals.co.uk) has been at the forefront of stylish, contemporary design ever since it opened its first store nearly 200 years ago. Most items are exclusive to Heal's, and share the high quality workmanship and attention to detail for which their name is so well known.
From now on it will be possible to have multiple versions of any page live at the same time. The data can then be collected and analysed automatically by the Voodoo marketing tools.If the sales directer wants the logo green and the marketing team prefer blue - have both! Then review the results at your leisure.
Read more on A/B testing
Voodoo have developed an Attribute system which we have introduced onto one of our latest sites www.elgate.co.uk As this site has over 3000 products our standard category listings was not appropriate and so Voodoo set to work to produce a new system for categorising products. The attribute system allows the user to pick and choose which selections they wish to base they buy on, ie you can choose all teddy bears in the under £5 bracket.
Following on from it's early success at offering a results-oriented e-commerce sales channel to clients on a commission-only basis, Voodoo expanded in late November by taking on new managed premises in Farnborough and more than doubling the size of its full-time team within the space of a few months, providing expansion of capacity in the technical, financial, site-administration and e-marketing departments.
The expanded sales team under the vibrant and visionary direction of experienced e-commerce sales director, Andy Whittall, has been taking the Voodoo gospel of business-oriented and marketing-driven e-commerce ever further afield in order to benefit as many UK companies as possible.
It has been very encouraging to see Voodoo sales growing not just in number of orders but in size of client as larger and larger companies spot the potential of Voodoo's powerful, scalable, customisable and economically-priced platform knit together with the company's e-marketing expertise to give them the business edge in their various markets.
