A/B Testing

Your opinion isn't what counts

You may have an opinion as to which colour button works best or where to put the special offer banner, but why guess when testing can provide the answer every time.

The Pharos2G platform is agile and flexible making multivariate testing a quick and simple exercise, ask us for more details about how it could enhance your revenue.

A/B testing is a method of serving two or more web pages concurrently and tracking which is the most effective. Voodoo have given their clients the ability to have two versions of any page live at the same time. The data can then be collected and analysed automatically by the Voodoo marketing tools.

Get creative and start testing

We have seen a 70% increase in sales from one version of a sale home page to another when they were tested in this way. The facility is available to all of our clients across the platform.

Do it now.

For more information on how AB testing can be of benefit to you please give us a call